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Revs, Discovery 101 Announce "The Revs 101 Challenge"

Foxborough, Mass. – Friday, September 16, 2011 – The New England Revolution, New England’s Major League Soccer club,  and Discovery 101, Inc., a leading children’s education solutions provider, today announced the “Revs 101 Challenge”, a soccer education initiative and league fundraising challenge for all New England area soccer leagues.  Starting today and continuing through October 5, youth soccer leagues across New England have the opportunity to learn and promote the game of soccer with the New England Revolution and Discovery 101, while also raising money for their home town soccer leagues and earning exciting soccer prizes.

“The New England Revolution is proud to be partnered with Discovery 101 to present the Revs 101 Challenge to New England youth soccer leagues,” said Brian Bilello, Chief Operating Officer of the New England Revolution. “The combination of our two organizations sends an extremely positive message to New England youngest soccer players, which are an important part of the Revs’ fan base. By furthering our reach into this community, we can have a tremendous impact in promoting the game and helping to develop the area’s next great soccer stars.”

Also hosting and promoting the Revs 101 Challenge is former Revolution star, team captain and current broadcast announcer, Jay Heaps.  While Jay has remained part of the Revolution family since his retirement in 2009, it was his partnership with Discovery 101 which has in large part made the Revs 101 Challenge possible. 

“This is the perfect combination of my furthering my passion for the game of soccer, with my love for coaching and my ongoing dedication to being a good father.  The Revs 101 Discovery Pack is the perfect tool for a parent and child - or coach and player - to learn the game of soccer in a constructive, interactive manner.  And the creation of the Revs 101 Challenge is the perfect way for New England youth soccer to further the game, while also raising money for a great cause.”

The Revs 101 Challenge kicks off September 15 and runs until October 12.  All New England area youth soccer leagues and families can participate.  The Revs and Discovery 101 are further rewarding the top participating leagues with a variety of prizes including tickets and field passes to the New England Revolution match on October 8 against the San Jose Earthquake.  Full details on the Revs 101 Challenge can be found at

To take the Revs 101 Challenge, participating families and soccer leagues can go to, and purchase a Revs 101 Discovery Pack.  During the checkout process, purchasers indicate their soccer league to record their league’s participation in the challenge.  The New England Revolution and Discovery 101 will share ongoing results of the Revs 101 Challenge throughout the designated period.

“Discovery 101 seeks out great partners to further its education platform and Discovery Learning model”, said Rob Higby, Chief Discovery Officer of Discovery 101 “The combination of the Revs, the game of soccer and our Discovery Packs will enable a great learning experience for our Discoverers, and the ability to raise money for New England Soccer leagues makes it a true win for all that are involved.”

About Discovery 101, Inc. |
Based in Concord, Ma, Discovery 101 Inc. is an education solutions company that focuses on topic based learning for children ages 3-8.  Through its Discovery Packs and interactive website, Discovery 101 enables a unique learning experience via its Discovery Learning Model for parent and child (or teacher and student).  Discovery 101’s portfolio of products spans numerous topics including Sports, Major League Franchises, Sciences, Colleges, Geography and various other topcis. Discovery Packs can be purchased at  For more information, visit,  or interact with the Discovery 101 on Facebook ( or Twitter (@D101Tweet).