Revolution announce Audi as Official Luxury Vehicle

DL - Audi Release

FOXBOROUGH, Mass. – The New England Revolution and Audi of America, along with the New England Audi Dealers, announced today that Audi will join the Major League Soccer club as its official luxury automotive partner. Gillette Stadium's Presidents Club, which is located along the west sideline during Revolution matches, has been officially renamed the Audi Presidents Club as part of the partnership. In addition, Audi signage, activations, and giveaways will now appear throughout Gillette Stadium on match days.


Among the components of Audi's on-site match day activation rights are Audi vehicle displays at Gillette Stadium's premium entrances, signage along the stadium's ribbon board and field boards, as well as halftime promotions. Audi will also become the presenting sponsor of the Revolution's post-match television show, Revolution Postgame Live, which airs on CSN New England at the conclusion of all home games.


“We are thrilled to welcome Audi into the Revolution family," said New England Revolution President, Brian Bilello. “Audi shares the Revolution’s commitment to helping grow the game of soccer in North America and we look forward to working together with them to give first-rate experiences to our fans.”


“We are pleased to partner with the New England Revolution and continue our growth within the MLS space,” said Nathalie Carpenter, Audi of America Eastern Region Marketing Manager. “This partnership provides a unique opportunity to connect with fans and cultivate their passion for soccer to ultimately elevate their interaction with the sport.”


In 2015, Audi of America announced a sponsorship with MLS. The league sponsorship allowed the Audi brand to reach a diverse, passionate and fast-growing audience that aligns with the brand’s strategy of reaching the next generation of millennial buyer. Through the multi-year sponsorship agreement, Audi has been able to cultivate the enthusiasm of soccer stateside and help drive participation of the sport in a new and bold way.