Be A HERO Designated Driver Program

Be a HERO, Be a Designated Driver at Gillette Stadium. Fans can pledge to stay sober and ensure a safe ride home for their friends and family. 
As a Designated Driver You Will Pledge:
  • That you are 21 years of age or older
  • You will never drive drunk
  • You will always have a designated driver
  • You will not provide alcohol to minors
  • You will Always Buckle Up – Every Trip, Every Time
As a Designated Driver you automatically receive:

A "Be a hero" wristband

A FREE 24 oz. soda

A chance to win a pre-game field visit

A chance to win an autographed soccer ball

**To sign up and redeem your token of our appreciation please visit our booth right inside the Bank of America gate, or at our two guest service locations on the 100 level of the stadium.

Responsibility Partners:

  • Hero Campaign
  • TEAM Coalition